it seemed like it could just be a passing fad

As you can see, growth in 2004 was flat out-insane. We're fairly sure that was the year that starlets UGGs for Cheap like Paris Hilton started out going crazy for them.



At the time, it seemed like it could just be a passing fad. And of course growth has certainly not again come near to matching that year.



But... they've still sold much more Uggs each year than the year before because then, even while in the lean 2008-2009 period. UGGs in stores And product sales are re-accelerating. So it isn't a fad in any way.



How have they completed it? Here Barclays breaks it down:



The UGG brand has basically designed a ?¡ãCategory of One?¡À without major aggressive threats looming around the horizon, within our opinion. Though UGG competes in the highly-competitive and expanding boot category, it has essentially made a category of ?¡ãaccessible comfort luxury?¡À boots produced from sheepskin. Some other versions of comfort- focused sheepskin boots have emerged, but usually with decrease high quality components at a decrease price point, in our opinion. UGG, however, commonly achieves nutritious full cost offering and gross profit dollars that merchants appreciate, producing replacement of its products by retailers within the floor quite complicated and virtually unattainable, in our see.



UGG also gains from a high percentage of repeat clients who demonstrate a large degree of loyalty. Repeat purchases are prevalent among UGG customers, 39% of whom enter the franchise together with the Traditional boot, whilst 48% personal 2nd and 3rd pairs, and 13% own four or more UGG products. We think the brand shares quite a few related traits and company practices using the Coach brand, which also operates inside the accessible luxury segment.



Bottom line: There are no true competitors, it was under no circumstances a 'fad' and buyers UGGs in Stores Canada are insane for them. Money.